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This quarterly report focuses on a new region of the world each quarter. We highlight market sizing, details about popular games and genres, and other relevant information we feel is helpful towards gaining a good understanding of each respective region. This quarter, we focused on the United Kingdom. The UK includes England, Scotland, Wales, and Northern Ireland, with a combined population of roughly 69 million. The UK ranks sixth globally in mobile gaming IAP gross revenues. For CY25, we estimate the UK’s mobile gaming market generated approximately $2,586 million in IAP revenues. We estimate IAA revenues at between $850 million and $1 billion, bringing the UK’s total mobile gaming market to between $3.44 billion and $3.59 billion in CY25.

Based on reported figures and our proprietary estimates, we estimate total U.S. & Canada Gaming Revenue increased +5% y/y and +3% q/q to $38.1 billion in 2Q26. See the Commercial Slot Revenue slide for more commentary, but annual and sequential results were driven by macro-economic health that continues to support GGR growth, expansion into under-penetrated markets, and expanded gambling offerings (sports betting, iGaming, select Route Ops, new casino growth). See the Total Slot and Table sections for our CY26 forecasts for each segment.

The August edition of our U.S. Online Casino Monitor is now live, with data current through July 2026. U.S. iCasino growth remains healthy but continues to moderate. Nationwide GGR increased +16% y/y in July, with T3M growth at +17% and T12M at +20%. More importantly, the mix of growth continues to shift toward slots: in Pennsylvania, July slots handle rose +13% y/y while tables fell -3%, extending a broader pattern of slots strength alongside softer tables activity. A central focus this month is what happens to sportsbook-to-iCasino cross-sell as football returns. 2Q26 earnings added support to the softness we have been tracking: FanDuel, BetMGM and Penn each cited some pressure on sportsbook-driven casino activity. At the same time, direct casino acquisition is carrying more weight—FanDuel direct casino AMPs grew 26% y/y, RSI described recent North American player growth as iCasino-led, and Penn’s standalone Hollywood Casino app reached record quarterly revenue. With the World Cup producing only a modest iCasino read-through, peak football season now provides a more meaningful test of the traditional cross-sell engine. Competitive dynamics are also getting more interesting. The FanDuel-DraftKings-BetMGM triopoly controls roughly 62% of early-3Q26 GGR, but remains below prior levels as Fanatics and Hard Rock defend recent gains. Those gains increasingly have product support: our 1H26 testing ranked Hard Rock #2 and Fanatics #4 overall, while DraftKings is beginning to show early signs of a GGR-share rebound after an extended decline. Also inside: Margin discipline holds: July bonusing rose, but remained below early/mid-2025 levels. Ohio still a long shot: a friendlier governor alone likely won’t unlock iCasino. DraftKings UA improves: 24% of standalone iCasino app downloads in 3Q26 through August. Game performance: Cash Eruption widened its July GGR-share lead over Huff N Even More Puff Grand.

At the end of 2Q26, we estimate the total installed base of slot machines and equivalent electronic gaming devices in the U.S. and Canada markets increased +1.1% y/y and +0.1% q/q to ~1,081,200 games. Expansionary activity, both new development and same-store, continues to offset removals. See the report for results and analysis by market segment as well as our 3-year forecast.

The August edition of our U.S. Sports Betting Market Monitor is now live, with data current through June nationally and July where state-reported data are available. The World Cup’s earnings benefit became much more visible in July. Preliminary state-reported data show handle up 29.2% y/y, GGR up 29.0% and NGR up 24.8% across the current sample. Unlike June, stronger hold allowed elevated demand to translate much more effectively into revenue, while bonusing growth moderated. The June-July step-up remains primarily World Cup-driven rather than evidence of a broader market reacceleration, but July provides the clearest read yet on the tournament’s positive 3Q contribution. Attention now turns to the football acquisition battle. bet365 enters the season with the richest welcome offer we observed—$365 in bonus bets following $10 of qualifying wagering—while FanDuel is pairing a $350 offer with increased customer reinvestment as it looks to rebuild share. DraftKings starts from a lower $200 offer, but management said it is prepared to increase acquisition investment if the favorable economics seen in 2Q26 persist into football. The broader implication is a more expensive acquisition environment and greater pressure on customer payback periods, particularly for operators already spending heavily on paid UA. The 3Q26 earnings setup is also worth watching closely. July benefited from the World Cup, while the later NFL kickoff leaves 16 fewer regular-season games in September than usual. In a typical year, July-August accounts for roughly half of 3Q handle, so this year’s quarter is somewhat more weighted toward the stronger early months—a modest positive given the start to 3Q—but the smaller NFL slate could also make September results more sensitive to weekly hold and game outcomes. Flutter estimates the schedule shift alone will reduce 2026 revenue by $75mm and adjusted EBITDA by $50mm. We also revisit the prediction market impact on OSB following 2Q26 earnings. DraftKings and RSI continue to report no discernible sportsbook impact, while FanDuel still estimates a low-single-digit effect on handle growth. BetMGM remains the clearest outlier, with PMs still cited as its primary OSB macro headwind, while Penn expects PM operators to contribute to a football acquisition “arms race” as the category enters its first full NFL / CFB season at scale. Additional topics this month include: • OSB loyalty and product, including FanDuel’s Rewards rollout, DraftKings’ Crown Cash changes and why Fanatics’ FanCash remains best-in-class in our internal testing • How sportsbooks are beginning to borrow selectively from prediction market UX, including percentage odds, price charts and live-product features • Updated competitive analysis showing challenger brands accounting for more than 40% of OSB app downloads in 2026 through July, led by sustained scaling from bet365 and Fanatics

This monthly report tracks the latest news and developments in the social and mobile games industry. Each month, we highlight the top 20 grossing games on the major U.S. app stores, analyze key trends and themes, and detail the latest investments and M&A transactions. Key updates this month Updated comparative valuation analysis Updated stock performance tracker (YTD'26) Updated gaming advertising spend data Feature: A Closer Look at Disney Solitaire

The August 2026 EMEA report tracks over 74,000 slots across 27 countries. IGT's Magic Treasures Gold – Empress takes #1 for Top Indexing New Casino Games Overall, while Novomatic's Diamond X 55j emerges as the cabinet of the month, claiming top-indexing ranks in Central Europe Arcades, Southeastern Europe Casinos, and among all new arcade cabinets EMEA-wide. Aristocrat's Phoenix Link family sweeps the top three EMEA Premium ranks and takes the top four Premium ranks in Southeastern Europe Casinos. Light & Wonder leads Western Europe Casinos, holding the top three games by GGR and the top six Core indexing ranks. Full regional indexing rankings, Premium and Core results by market, and new cabinet performance are in this month's report.

EKG’s special topic report, The Collectibles Economy: Repacking, Live Breaking & the Convergence with Gaming, examines the rapidly evolving trading-card economy through a gaming lens, with a focus on digital repacks, live breaking, instant buybacks, and the infrastructure developing around them. Built on Collect Alpha transaction data, EKG’s U.S. Trading Card Market Model, primary product testing, and third-party app intelligence, the report sizes market activity, analyzes the economics and engagement loops of leading platforms, and assesses where collectibles and gaming are beginning to converge. Key findings: Trading cards have become a scaled transaction economy. EKG models ~$17.6bn of normalized U.S. trading-card transaction activity at current 2026 run-rates, roughly 1.9x modeled 2025 activity, with game-driven digital formats now ~23% of the total. The convergence with gaming is increasingly visible in product design. Digital repacks and ripping combine randomness, rarity, variable outcomes, instant liquidity, repeat play, and volatility selection with a reward consumers value independently of cash. Platforms are becoming a new structural buyer of scarce collectibles. High-value cards increasingly function as operating inventory—used as chase prizes, marketing assets, and reusable supply inside closed-loop products—creating a new source of demand for genuinely scarce assets. Gaming has a clear reason to pay attention, but not every operator has a right to win. The strongest direct-to-consumer opportunities sit with companies that already control fandom, IP, inventory, or distribution; for others, partnership, acquisition, infrastructure, or importing the underlying product mechanics may be more attractive. What the report includes: EKG’s U.S. Trading Card Market Model, sizing normalized transaction activity across secondary marketplaces, live commerce, digital repacks, and ripping, with primary retail analyzed separately An analysis of trading-card market performance, grading volumes and capacity, TCG growth, Pokémon, and the expansion of cards into mass retail A detailed look at repack economics, consumer sentiment, buyback structures, and the mechanics increasingly making digital repacks resemble gaming products Live-breaking market data across Whatnot, Fanatics Live, and eBay Live, including seller concentration, platform economics, and the evolution of creator-led commerce Deep-dive case studies on Whatnot and Rips by Triumph, including product design, engagement, acquisition, retention, liquidity, volatility selection, and monetization An examination of vaulting, custody, insurance, authentication, and valuation as the infrastructure layer supporting increasingly liquid and high-value collectibles EKG’s analysis of the emerging structural-buyer flywheel, including how platform inventory demand may affect genuinely scarce cards and where that thesis breaks down A gaming-convergence framework comparing collectibles mechanics with casino, live dealer, social casino, prize-draw, and other gaming products A review of regulatory treatment across selected markets and the potential implications as randomized, cash-out-enabled collectible products scale EKG’s strategic assessment of the ways gaming companies can participate—including build, buy, partner, and infrastructure models—and which types of companies have the strongest right to win

Zitro continues to lead Mexico in casino GGR and posts the highest supplier performance index in South America, with Boost Link King climbing to the top of the Mexico Core rankings. Light & Wonder's Cosmic Upright takes #2 new cabinet, while Ultimate Fire Link Triple Nova sweeps the top of the Premium rankings. Aristocrat leads the Caribbean in GGR and takes the top Premium rank with Lightning Dollar Link - Corrida De Toros, while its Mars X cabinet carries the largest share of GGR in the segment. IGT continues to lead Latin America in install base while placing the bulk of the region's top Premium titles. On the new release front, Novomatic's Xtension Link Evolution debuts as the top new game ahead of Light & Wonder's Ultimate Fire Link Triple Nova - Paradise Lights and IGT's Asian Dreams - Lion, while Zitro's Fantasy leads new cabinets. Ainsworth is a highlight this month, ranking second by GGR in Mexico and taking the top cabinet spot in both Mexico and South America with A Star Curve and A Star Raptor, while AGS posts strong performance indexes in South America. The Spanish version of this report is available in the report library.

Pragmatic Play leads GGR share again this month at 17.8% overall and 19.6% of Slot GGR. Evolution follows at 12.3% overall, while Games Global ranks #2 in Slot GGR share at 12.0%. 14 themes debut in the new slot rankings, led by Light & Wonder's Pirots 5 at #1 and Pragmatic Play's Better Barn House Bonanza at #3. Other top ranking new slots include: #6 - Money Gong Empress, IGT #7 - Moo Moo Moo, Playtech #13 - 3 Thunder Coins Hold and Win, Playson Game performance data is captured from 69 casinos across 15 countries in Europe. Full segment rankings, GGR trends, and new analysis of top ranks by supplier are in this month's report.